Established in 1995, Cyberhorse has grown to the point where it has an audience of 375,000 unique monthly visitors. There are a number of reasons why advertising with us should be an important component in your online marketing strategy.

Most Popular Australian Horse Site

Cyberhorse has a huge audience among both racing and equestrian enthusiasts. As of December 2012 monthly unique visitors across all of the Cyberhorse sites were 374,564. Facebook ranks #1 in the world. Comparative rankings shown below.

Cyberhorse vs other Australian horse sites on
  World Australia
Cyberhorse 175,811 2,798
Racing Victoria 247,110 5,776
Equestrian Australia 569,229 -------
Horseyard 734,926 12,311
Horsezone 1,238,599 20,745
Equestrian Life 2,415,328 23,906

More Than One Site

Through the Virtual Equestrian site Cyberhorse offers a variety of advertising, promotional and sponsorship opportunities for your business to find its target audience. Virtual Equestrian advertising includes promotion on:

To reach a racing audience you can subscribe to the same advertising packages on:

Or if you wish to target both an equestrian and a racing audience call Cyberhorse so that we can discuss how we can create an advertising campaign to cater for your specific needs.

Complete Online Marketing Solutions

Cyberhorse has developed a number of online marketing packages which incorporate the following elements:

  • Site sponsorship
  • Banner advertising
  • Business or Club blog
  • Advertorial content - Featured Business, Product Review, Fashion In Focus
  • Newsletter insertion
  • Web site hosting
  • Virtual Saleyard Advertising Subscription


Cyberhorse knows how hard it is to get noticed in the tough world of equestrian business. Therefore we are always open to discuss sponsorship opportunities in order to create a strategy that satisfies both parties. Our sponsorship packages combine a major site presence with a combination of all our other promotional capabilities to maximise your visibility for a reasonable investment.

Banner Advertising

This tried and proven promotional tool will get your message in front of a highly targeted audience. We can accommodate all formats such as jpg, gif or flash banners where you supply the content or we can create it for you for a small fee. Banner positions are available on any page in our sites. Packages from 10,000 to 100,000 banners or more per month can be provided.

Business or Club Blog

Virtual Equestrian blogs are the perfect way to get your message out there. They are suitable for a wide range of uses:

  • Business Blogs are useful for providing informative articles about your business to Virtual Equestrian users. They are featured prominently throughout the site and can be updated by you whenever you wish. An inexpensive way to promote your business or service.
  • Club Blogs are a great way for an equestrian club or association to communicate with actual or potential members. In conjunction with forming a Group within the Collection social media area this could be the answer to replacing the club newsletter.

Advertorial Content - Featured Business, Product Review, Fashion In Focus

This is valuable tool which allows you to showcase positive testimonials about your products and achievements as a semi permanent fixture linked from the front page of the Virtual Equestrian.  These are picked up by search engines and provide a valuable external reference to your site.

This allows clients to decide the content and timing of an article to maximise the value of its promotion. Advertorials feature as a news story on our very popular and informative Virtual Equestrian site and provides a ‘Google Expert Reference’ to your site. Google ranks the references according to how long the site has been operating and how popular it is.

Newsletter Insertion

Let our leading journalists cover all aspects of your business achievements and the products you have to offer with feature articles in our monthly and weekly newsletters. These are picked up by Google and provide a valuable external reference to your site. The Virtual Formguide Newsletter has a weekly mailing list of 10,000 subscribers while our Virtual Equestrian Newsletter has a mailing list of over 15,000 subscribers.

Virtual Saleyard Advertising Subscription

This provides listings in our Virtual Saleyard for all products and services your business has to offer. This may be horses, stallions, equine services gear, feed, studs, jobs etc. Listings can include up to 10 photos plus 5 videos as well as unlimited text.

Some of the benefits of an Advertising Subscription include:

  • Listings available across horse, classified, business and stallion categories
  • Subscriptions include a number of listings ranging from 2 to 50 all running at the same time
  • Subscriber listings are prioritised in search results
  • All advertising is managed by the advertiser and detailed statistics are available on advertising performance in real time via our unique vendor control panel
  • Your logo is included in each listing to brand the listing and increase recognition of your business
  • Logos are linked back to your own website providing year round branding and exposure for your products and company name

Web Site Hosting

Cyberhorse can host your site on our highly reliable and secure server for a competitive monthly cost. Hosted sites can also benefit from any of the above promotional facilities, making Cyberhorse a one stop shop for your web site requirements.

If you would like to discuss any of the above advertising possibilities, or see how our complete online marketing packages will save you time and money, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone (03) 9746 1217.

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