Overflow Expands

Overflowequestrianlogo200Overflow Equestrian and Country is a name well known to keen equestrians, as Melissa and Frank Johnson have based their business around attending the key events in Australia. Melissa says, "We mostly do Victorian competitions, but always make the trip to the Sydney International Equestrian Centre for the National Dressage Championships. Over the years we have seen a real demand for a permanent location as we find that people will often use the event as a place to "window shop" and go on to place an order later on."

melissaGeorgia250"Central Victoria has never had much to offer the many people who live in or visit this gorgeous part of the world and as we come from the Beechworth area we decided it was time to add some glamour and choice to the often quite boring range of outdoor clothes that is available up this way."

"We have been surprised by the number of people who have made Beechworth a day trip destination just to call in and see us - it is all good - they love the range and are very pleased that we have extended our business this way." 

Pictured right - Melissa Johnson and her daughter Georgia, who was showing her creative artwork at the mobile shop at the 2011 Melbourne 3 Day Event.

"We specialise in lifestyle, stable and cleaning products, riding wear, horse equipment and gifts, and stock Reitsport HKM, Pfiff, Equine Couture, JPC, Kingsland, and other European and UK brands. Our "bread and butter" sales come from people who know the brands and sizing that we have in stock, so boots and breeches are always on the shopping list."

"The time that we have been supplying specialist riding wear and equipment has given us a very good idea of the lines that people like and as you can imagine Berni, price, value for money and quality are the key points that today's buyers are looking for. By taking this on board, we have developed a really good mail order service and with modern delivery services people can order an item at the beginning of the week and have it in time for a competition or function on the weekend! Funnily, we get a lot of sporty people who do not ride, coming into the shop looking for jackets, tops and shirts for golf, walking, picnicking or other outdoorsy activities. I am not sure how people got to know about the quality fabrics and super versatility of modern riding wear - but the word is out!" Mel laughed.

"The shop is located in the heart of bustling Beechworth, a tourist town in the North East of Victoria, at 91 Ford Street, on the site of Burke's (of Burke & Wills fame) house when he was Police Inspector in Beechworth between 1854-1858. We are open 6 days, and closed on Mondays only. The website and trade shows will continue to meet our customers needs in Sydney and Melbourne and further a-field. People should check the trading hours on our website if they are making a special trip."  Here are some pictures of the shop in Beechworth.




tewarachel5200"Now that we have settled into the shop we have taken the time to reflect on our customer feedback and will expand our range to include items that the mobile shop did not have the room to carry. We get a lot of enquiries about larger sizes and to satisfy this market we are currently negotiating a plus size brand for women. We will add to our range extra wide calf chaps and top boots along with riding jackets, so this is something for people to look out for and I am sure will be popular."

"That is not all that Overflow is up to - We breed quality frozen semen warmbloods, purpose bred for dressage, showjumping and eventing. We also produce large sport ponies (14-14.2hh), using imported rebeccasaddlecloth250German Riding Pony frozen semen and our own large pony stock. We usually have youngsters for sale and have been very pleased with some of the purpose bred performance horses and ponies that have started life with us. Best people take a look at our Overflow stud website to see the stallions and mares we are breeding from - this is my personal passion and seeing the babies grow up and begin to reach their potential is a real thrill. We have a really nice 6yo Brown/White Pinto Mare, 14.1hh, part Arab reg, 4 socks & star, excellent temperament, green broken- price will rise with further training, suit pony dressage. The photos does not do her justice, she is a lovely pony and priced to meet the market. at $4,500.00. There are a few more on our web site, best to take a look there!" (pictured right)

"We have some exciting plans for adding accommodation and camps to the Overflow offerings - but I will tell the Cyberhorse readers about this when we are up and running."

"Frank I would like to congratulate our sponsored rider Rebecca Rooke for her fantastic success at the French National Young Horse Championships where she won the 3yo and 4yo dressage horse classes (see the picture)/ All of Australia will be proud of her and we were delighted that she was sporting her Overflow saddle blanket (pictured left) and proving to be a great ambassador not only for Overflow but all Australian horse people. Rebecca has a fantastic 2012 mapped out and has promised to keep us all in the loop."

"Frank and I look forward to welcoming new customers and the people we know at Beechworth and will continue to expand our range to meet the growing requirements of our wonderful sport. I have provided a table with some of our 2012 dates for the mobile shop and people should remember that the Beechworth shop will be closed at these times."

rebeccawinners350Rebecca with her 3 and 4 YO winners

Taking part on a picturesque European eventing course

 A relaxed moment exercies in a field of Sunflowers.

Feb 15-19th 2012

Barastoc 2012


March 22-25th 2012

Dressage and Jumping with the Stars


April 26-29th 2012

Sydney 3DE


May 3-6th 2012

Sydney CDI


June 7-11th 2012

Melbourne 3DE



Contact details:

Overflow Equestrian
Melissa & Frank Johnson
PO Box 455
Beechworth, VIC 3747
Physical Address:

352 Star Lane,
Wooragee, VIC (between Beechworth and Yackandandah)
Visit us, by appointment, to view products / try garments

  This email address is being protected from spambots. You need JavaScript enabled to view it.

Web Site: http://www.overflowequestrian.com/

Collection Login

Website Links

Hearts Racing Logo

Website Designed By

Featured Ads

Click On Me

Click On Me

Click On Me

Click On Me
You are now being logged in using your Facebook credentials